Netflix exceeds expectations: Subscriptions boom around world

Netflix Beats Q3 Earnings Forecast, Shares Soar on International Sub Growth

Netflix Inc. added over 50 percent more subscribers than expected in the third quarter. Original shows such as "Stranger Things" drew new international viewers and kept U.S. customers despite a price hike, sending the company's shares soaring 20 percent in late trade. The company's performance represented a turnaround from the previous quarter of disappointing subscription growth. Netflix, which has spent heavily to expand outside its home market, also said that it was on track to start harvesting "material global profits" next year, even as it raised spending on original programming. Shares of Netflix rose to $119.82 in extended trade, from a close of $99.80.

We will keep investing in growing the content spend, even domestically, for quite a long time.

Chief Executive Reed Hastings, in a webcast

Netflix has expanded into more than 130 markets worldwide, including most major countries, except China. It said on Monday that it was dropping plans to launch a service in China in the near term, opting instead to license its shows for "modest" revenue. In the meantime, Netflix plans to keep pouring money into building its stable of original and licensed TV shows and movies. Content spending will rise to $6 billion next year, a $1 billion increase from 2016, the company said.

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Netflix International in 3Q

Netflix added about 3.20 million subscribers internationally in the third quarter, higher than the 2.01 million average analyst estimate.


Netflix Inc. (also known as Netflix, marketed and stylized as NETFLIX) is an American multinational entertainment company founded on August 29, 1997, in Scotts Valley, California, by Reed Hastings and Marc Randolph.