The World Health Organization on Tuesday recommended that countries use tax policy to increase the price of sugary drinks like sodas, sport drinks and even 100 percent fruit juices as a way to fight obesity, diabetes and tooth decay. The U.N. health agency, in a statement timed for World Obesity Day, also cited "strong evidence" that subsidies to reduce prices for fresh fruits and vegetables can help improve diets. It said that tax policies that lead to a 20 percent increase in the retail prices of sugary drinks would result in a proportional reduction in consumption.
Consumption of free sugars, including products like sugary drinks, is a major factor in the global increase of people suffering from obesity and diabetes.Dr. Douglas Bettcher, who heads WHO's department for preventing noncommunicable diseases
The WHO's guidelines mean that people should reduce the amount of sugar to less than 10 percent of their daily energy intake — about 50 grams or 12 teaspoons of sugar for adults — but 5 percent is even better, the agency said. Its recommendations cover free sugars, such as glucose and fructose, and sucrose or table sugar added to processed foods and drinks.
When you drink, your appetite control is not active, so you tend to overconsume calories.Francesco Branca, head of WHO's nutrition for health and development department