Late last week in Los Angeles, Puma filed a lawsuit against Forever 21 alleging that the fast-fashion retailer infringed on patents, trade dress, and copyrights. According to the suit, three of Forever 21's footwear offerings are look-alikes from Rihanna's Fenty x Puma line and "trade upon the substantial goodwill of Puma, Rihanna, and the Fenty shoes."
The documents claim that the Creeper, Bow Slide, and Fur Slide styles are "confusingly similar" to Forever 21's products adding that the "use of strikingly similar shoes has not gone unnoticed. The media and consumers alike have commented on the substantial similarities between Puma’s Fenty Copyrights and Defendant’s shoe designs."
Puma, according to the lawsuits, hopes to win back any profits Forever 21 has seen from the sale of those three designs as well as damages (i.e. revenue lost from customers who would have bought Puma shoes, but opted for the less-expensive Forever 21 version instead) and any additional sums agreed to by the court.
Puma be like:
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