Usher performed at the soiree, where he was also introduced as the new face of Belvedere vodka. "I am excited to announce that I have partnered with Belvedere Vodka and Product RED to raise proceeds for the Global Fund," said the singer. "50% of the profit from sales of Belvedere RED will go direct to the Global Fund to Fight Aids, Tuberculosis, and Malaria. Now that's something to raise your voice about!" Robert Benson/GettyImages.com - February 10, 2011
Stars Paint the Town 'Red'
Usher, Paris Hilton, and more attend Belvedere Vodka's pre-Grammy party in Hollywood.