Sting The singer, who performed at the 2003 halftime show, was born Gordon Matthew Thomas Sumner. The nickname came after he wore a black-and-yellow-striped sweater that made him look like a bee, and it stuck. "My children call me Sting, my mother calls me Sting; who is this Gordon character?" he said. "I was never called 'Gordon.' You could shout 'Gordon' in the street, and I would just move out of your way."