Come one, come all! You couldn't ask for better advertising than Snooki, Deena, and Pauly D strutting down the boardwalk with the shop's name emblazoned across their chests. Mejia/Asadorian/Splash News - July 6, 2011
Open for Business on the 'Jersey Shore'
Snooki, Pauly D, Deena, and The Situation open the doors of their Seaside T-shirt shop, The Shore Store, for the summer.