Former "The Hills" star Lauren "Lo" Bosworth chose pretty pastels for the fete. "Most beautiful group of women I've ever seen at the @NoonByNoor party in LA tonite. Congratulations on the collection!," she tweeted. Jason LaVeris/FilmMagic.com - July 20, 2011
Ladies Launch Noon By Noor
Demi Lovato, Kim Kardashian, and others toast a new clothing line.