Is it still a party if everyone’s on their phone the whole time? According to Major Lazer’s new music video for “Run Up,” the answer’s a resounding “yes.” Directed by the French trio Paul, Luc, & Martin, the “Run Up” video stars PARTYNEXTDOOR and Nicki Minaj as guests at a party where everyone’s eyes remain glued to their phones even as they dance and grind on each other - perhaps the best shot is two people about to kiss while taking simultaneous selfies. Funnily enough, the video even starts in the wrong format before shifting from horizontal to vertical view, exactly the situation a partygoer would have to figure out when whipping out their phone for a Snapchat.
Later in the video, Minaj comes in. She too is on her phone the whole time, filming live video of herself as she dances with a cadre of other women - all of whom are also on their phones. She also teases her next album in quintessential Nicki style: “Bout to drop an album, this is my fourth / I don’t put sugar in my spaghetti sauce.”
Watch the video above.