A new Cheerios commercial featuring an interracial couple spawned so many racist comments on YouTube that the website was forced to disable comments on Thursday, AdWeek reports.
In the commercial, a young girl asks her Caucasian mother to confirm whether Cheerios are good for your heart. Her African-American father then awakens from a nap to find a huge pile of Cheerios resting on the left side of his chest where his heart is. Seemingly innocent enough, right? Apparently not.
The ad had received more than 700 dislikes (and more than 5000 likes) by late Friday. According to AdWeek, the comments section was filled with references to "Nazis, 'troglodytes' and 'racial genocide'" before it was shut down. Other viewers took to Cheerios' Facebook page to voice their support for the commercial.
Despite the mixed reaction, the company says it is standing by the video. "Consumers have responded positively to our new Cheerios ad. At Cheerios, we know there are many kinds of families and we celebrate them all," Cheerios vice president of marketing, Camille Gibson, told Gawker.
Watch the full commercial below:
What do you think of the ad?