No Gatekeeper: Google Opens Chromecast TV Device for Free to Any Developer

Todd Spangler

Google has released a set of free tools for developers to let their apps play video on the cheap Chromecast TV-connected device — a move that could quickly bring hundreds of new Internet video services to the TV, boosting Google’s strategy to get a foothold in the living room.

On Monday, the Internet giant released the Google Cast software development kit for developers to build and publish apps for Android and Apple iOS devices as well as Chrome browsers with the ability to “cast” video and other content to the $35 Chromecast adapter. That’s in contrast to other broadband set-top platforms, like Apple TV and Roku, which must approve each app that’s submitted.

SEE ALSO: Google Chromecast’s Biggest Fan? Netflix Founder Reed Hastings

The Google Cast developers’ tools, which execs had promised were coming, take advantage of Chromecast’s “dumb” architecture, relying on smartphones or tablets to function as the remote control. So instead of having to create a brand-new, special purpose app for an Internet TV box, developers can simply Chromecast-enable their device to bring it to the TV.

Google launched Chromecast last July with support for Netflix and YouTube, Google Play Music and the ability to play content purchased through the Google Play store. Those were followed by Pandora, Hulu Plus and HBO Go, and last month Google added 10 more partners’ apps: Vevo, Songza, The Washington Post’s PostTV, Viki, Discovery Communications’ Revision 3, Red Bull.TV, BeyondPod, Plex, Avia and RealPlayer Cloud.

Chromecast sold out less than 24 hours after it went on sale, and Google execs admitted they underestimated demand. The company has not disclosed how many Chromecast units it has sold.

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