In recent years, everyone would head for the door as soon as the best picture winner, the last Oscar category in the show, was announced, leaving the winner with an empty room to thank.
This year, organizers hoped to get attendees to stick around until the end of the show for a closing performance from Seth MacFarlane and Kristin Chenoweth, which was dedicated to all the evening's Oscar losers.
"Ladies and gentleman, we ask that you remain in your seats after the last award for a very special closing number," a female announcer calmly announced during the show's final commercial break.
Well, one pair of "losers" weren't interested. "The Master" stars Joaquin Phoenix and Philip Seymour Hoffman bolted for the door at the beginning of the song.
— Derrik J. Lang — Twitter http://twitter.com/derrikjlang
EDITOR'S NOTE — Show Bits brings you the 85th annual Academy Awards in Los Angeles through the eyes of Associated Press journalists. Follow them on Twitter where available with the handles listed after each item.