First Beyonce revealed her post-baby body and now she's revealed her baby!
Eschewing the celeb-friendly magazine spread, Beyonce and Jay-Z have launched helloblueivycarter.tumblr.com and released five photos of their beloved daughter for fans.
Next to the pics is a handwritten message: "We welcome you to share in our joy. Thank you for respecting our privacy during this beautiful time in our lives. The Carter Family."
You can see Blue's adorable close up at ETOnline.