Netflix is shaking up the way its users rate TV shows and movies, thanks to a little inspiration from dating apps like Bumble and Tinder.
Announced on Wednesday, the streaming service has decided to get rid of its five-star rating system and replace it with the option to give TV shows and movies either a thumbs-up or a thumbs-down instead. In a video announcing the decision, the company described it as being similar to dating apps, based on how it simplifies rating content you like or dislike.
According to Variety, Netflix decided to retire the star-rating system last month due to user confusion: Reportedly, many people thought it was a reflection of a show or movie's popularity, rather than a personalized estimation based on their viewing habits. Cameron Johnson, Netflix's Director of Product Innovation, added in a blog post that the site "saw an astounding 200% increase in ratings activity" when testing out the thumb system, and that they believe it's more user-friendly than the stars.
"A thumbs-up tells Netflix that you like something and want to see similar suggestions," he wrote. "A thumbs-down lets us know you aren’t interested in watching that title and we should stop suggesting it to you. You can still search for it, but we’ve heard what you were trying to tell us - you aren’t a fan - and it will no longer show up on your homepage."
"The more you teach us about your unique tastes, the better job we can do suggesting your next great binge-worthy show or that perfect title for movie night," he continued.
In place of where there used to be stars, users will now see a "percent match score" based on "what Netflix thinks you may enjoy watching, based on your own unique tastes." As explained in a statement on Wednesday, this "score" will be based entirely on the individual and will have no connection to a show or movie's popularity with other users.
Sounds like a match made in heaven to me!
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