If you talk or text while watching a movie at an Alamo Drafthouse cinema, then the theater’s management won’t shoot you with paintball pellets. (Who do you think they are? United Airlines?) But Alamo Drafthouse cofounder Tim League really does hate it when people do distracting things in the course of screenings. How much? For a new anti-texting and -talking PSA, League agreed to be blasted with paint by Free Fire director Ben Wheatley and two of the comedy-thriller’s stars, Armie Hammer and Sharlto Copley.
Free Fire concerns an arms deal gone wrong and also stars Brie Larson, Cillian Murphy, Michael Smiley, Sam Riley, and Noah Taylor, among others. It’s the latest film from the director of Kill List, High Rise, and Sightseers.
Watch the trailer for Free Fire that new PSA with Hammer, Copley, Wheatley, and League, above.
Free Fire opens April 21.