Forever 21 Plus Is About to Get Way Better
Forever 21 plans to relaunch its Plus collection on Friday, providing updated, more stylish offerings including accessories, lingerie, and swim. A new campaign featuring well known curvy models Barbie Ferreira and Lulu Bonfils is also part of the effort.
"We launched Forever 21 Plus in 2009 as we felt that there was a big gap in the market for trend-driven, plus fashion at a great value," Forever 21 vice president of merchandising Linda Chang told Women's Wear Daily. "Our instincts were right and now 'plus' is a key category for us. We're relaunching [it] in response to growing customer demand for more styles and fashion."
Ferreira and Bonfils will appear in a lookbook that demonstrates the full range of the extended line, which will retail from $16 to $78 and service sizes XL to 3X. "To amplify this [expanded collection] we have created a special lookbook ... which illustrates the new, energetic, and bold look of the collection," Chang continued. "Additionally, we will be highlighting more influencers and customers on the Forever 21 Plus Instagram."
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