Call it a not-so-silent protest. Call it a butter drive. Call it whatever you want, but Paula Deen fans are fighting to get their favorite celebrity chef reinstated in retail stores that dropped her following her N-word scandal earlier this summer.
Participants in the "Butter for Paula" movement, which was organized by hotel auditor John Schmitt, are sending butter wrappers with written messages to the stores (including behemoths like Walmart, Kmart, and Sears) that cut ties with the shamed Southern cook.
Schmitt also happened to be the founder of the "We Support Paula Deen" Facebook page, which has garnered more than 600,000 "likes" since its creation on June 21. Basically, this guy is a really big fan.
But how are scrawled-upon empty butter wrappers supposed to encourage retailers to put Paula's products back on their shelves exactly?
[Related: Paula Deen's Scandal Scorecard]
According to the website created for the cause, "A company without Paula is like a wrapper without butter." To be honest, we're not completely sure what that means, but the statement continues, "We have the power to demand that her status be reinstated, and it's easier than you think. Join the National Butter Wrappers for Paula Protest now to tell these corporations that you want Paula Deen back on the shelves and back on your television."
It remains to be seen whether stores will respond to the butter wrapper protest — or if they will respond at all — but it's pretty clear that Paula's fans are keeping their Southern-fried icon close to their hearts.
In addition to spearheading the butter movement and the Facebook page, Schmitt teamed up with the California food truck company Stitches 'N Dishes to sell Deen-branded products and give the proceeds to her charity, The Bag Lady Foundation. Calling it "Paula's passion," Schmitt encourages others to contribute, noting, "They've also got some nice Paula Deen products as gifts for contributions over $50."
Those gifts might be extra-enticing right now since Deen's wares are seemingly harder to come by … for the time being, at least.
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