Brad Pitt and Angelina Jolie might have a little bit more to learn about supply and demand.
The engaged couple’s Miraval Rosé 2012 wine completely sold out all 6,000 bottles in five hours on Thursday, the first day it was available online. "The sale started at 9 a.m., and all the bottles were sold out by 2 p.m.,” Vitabella, the public relations firm representing the Jolie-Pitt’s vineyard, said in a statement.
Miraval Rosé 2012 was available as a six-bottle case for $139.
Later this month, it will be back on sale, but this time for wholesalers and restaurants. It’s unclear as of now if the rosé will once again be available for the general public, but given the great demand for it, the Hollywood stars and their business partner, winemaker Marc Perrin, would have to be crazy not to cash in.
Piggybacking on the sweet success of their rosé, Pitt and Jolie’s Château Miraval plans to roll out a white wine later this summer and a few different reds throughout 2014.
And they certainly have the space and materials. Château Miraval, the 35-bedroom estate and adjoining vineyard which the couple purchased for $60 million last year after leasing it since 2008, spans 1,200 acres … and has enough grapes to make 150,000 bottles of wine.
Cheers to that!
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