For anyone who had a reggae phase in college (which hopefully meant soaking up full albums like Exodus or maybe a little Burning Spear rather than dabbling in Legends like a dilettante), the new spring/summer '17 Spezial collection from Adidas Originals will feel like a welcome piece of nostalgia.
And even if you didn't have a reggae phase, you'll still likely appreciate the laid-back '70s cool of this new lineup of tracksuits, jackets, polos, and sneakers from the Three Stripes. Harkening back to the days when British punk and soccer culture inspired Jamaican reggae style-and vice versa-the Spezial collection is a pitch-perfect mashup of two of modern history's coolest subcultures.
To showcase the new range, Adidas shot a five-minute video featuring Jamaican reggae artist Chronixx-soundtracked by a dub from Chronixx's forthcoming album-that takes place in both Kingston, Jamaica and Lancashire, England. Both the video and the clothing perfectly exhibit how these two seemingly disparate cultures blended together seamlessly thanks to a shared love of music, soccer, and fashion.
Whether it's the military-inspired Haslingden jacket (which calls to mind British looks worn by bands from The Clash to Oasis, not to mention every denizen of Camden Market ever) or the iconic Atlanta SPZL and Jogger SPZL sneakers favored by Bob Marley (who was even once featured in an Adidas World Cup commercial) the Originals Spezial collection is a brilliant homage to an iconic-and sometimes under-appreciated-era of athletic-inspired menswear.
For anyone who wants to tap into the vibes, the collection will be available at adidas.com and at select Adidas retailers later this month. In the meantime, watch the video and check out more from the lookbook below.