YB Loves: In-Shower Hair Color That Works in Minutes
Each day the editors of Yahoo Beauty are sharing one noteworthy product we feel should be on your radar. From the latest and greatest items that land on our desks to indie products with a cool backstory to the old standbys that have earned a permanent place on our vanities, trust us: You’ll want to check them out.
Whether your hair color is dull, mousy, fading, growing out, or going gray, your problems can now be solved in minutes, at home, for $10, thanks to John Frieda. If it sounds too good to be true, get over it. Harry Josh, stylist to famous women with the world’s most enviable hair (hello, Gisele) has given his seal of approval, so you know this stuff works.
If you’re a blonde, you may be familiar with John Frieda’s color enhancing shampoos. Now the brand is letting brunettes in on the action with shampoo and conditioning combos that will amp up your shade instantly and work even better over time with a cumulative effect. The John Frieda Brilliant Brunette Visibly Brighter Shampoo and Conditioner ($9 each) lets you lighten your hair to a more golden, warmer shade while the Brunette Visibly Deeper duo ($9 each) lets you enrich and darken your hair with cooler tones and an ultra-shiny finish. Whether your hair is natural, color-treated, or highlighted, your brown strands will look more vibrant after a regular cleanse in the shower — no mess involved. The results are semi-permanent and products can be used daily.
For faster results, brunettes can try some new treatments. The John Frieda Brilliant Brunette Visibly Brighter In-Shower Treatment ($9) which actually removes a type melanin from the hair shaft that’s unique to brunettes. Leave this single-use treatment on for five minutes and shampoo as normal to lift your hair color by a full shade, resulting in more honey and caramel brown tones. Use it once a month — it’s ideal for highlighting hair between professional treatments as well as giving any strands a boost.
Meanwhile, the John Frieda Brilliant Brunette Visibly Deeper In-Shower Treatment ($9) darkens hair by one shade from root to tip. Just apply it to your entire head of hair, leave on for five to 10 minutes, and rinse. You’ll get three or four uses from this bottle and can use it as often as you want.
Don’t worry, blondes! There’s something for you, too. John Frieda’s Sheer Blonde In-Shower Treatment ($9) lifts color-treated or natural hair one shade brighter in just five minutes. If you have dark roots coming in, this will soften the color of regrowth between coloring, and natural blondes can banish those muddy or dull tones for more vibrant strands.
If you want to amp up your color for the holidays on a budget, this is the way to go. All products are available at Target.com today, and will be available in mass retailers nationwide on January 1.
Related:
How To Totally Rock Being A Brunette
