Yahoo is 20: The 20 Biggest Moments in Beauty in the Last 20 Years

Today is Yahoo’s 20th birthday, and in honor of this occasion we are taking a look back at the monumental advancements in the beauty world over the past two decades. To be fair, ‘90s nostalgia is a hot trend right now, and we’re happily embracing LipSmackers, minimalism, and Manic Panic hair dyes all over again—but we’re also happy that we live in an era of dry shampoo, flat irons, spray tans, and Sephora. Nowadays, beauty goes way beyond makeup, and as the world keeps turning we’re doing our part with sustainable and natural beauty products that are good for both ourselves and the Earth. Read on for the 20 innovations that changed the beauty world in the past 20 years.

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