These Crazy New Beauty Products Are Actually Magic

by Katie McCarthy

Some beauty products are beautiful in their no-frills simplicity: They do exactly what you expect. But what’s beauty without a little whimsy? Shouldn’t applying your makeup or doing your hair be fun—and a little unexpected? These magical high-tech beauty products are designed to transform as you apply them, meaning they’re not only fun to wear but a blast to play with, too.

Keep scrolling to see these miraculous new beauty products.

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Lipstick Queen Frog Prince Lipstick

In the package, Lipstick Queen’s new tinted balm is a seemingly unwearable emerald green. But when it hits your lips, this pH-adapting balm turns into a beautifully sheer rosy pink.

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Joico Hair Shake Finishing Texturizer Spray

In its aerosol can, this genius hair product looks and applies just like hair spray, but it turns into powder on contact with hair. Use it to add grip, thickness, or light hold.

Related: How to Get Model-Worthy Waves at Home

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Flower Transforming Touch Powder-to-Creme Blush

You’ve probably heard about cream-to-powder products, but what about powder-to-cream? Apply this loose powder blush with your fingers or a fluffy brush and watch as it melts into your cheeks like cream.

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Maybelline Eye Studio Color Molten Cream Eyeshadow

The micro-gel formula in this shimmery powder shadow makes it go on like cream as soon as it hits your lids.

Related: How to Pick the Right Eyeshadow Color for Your Eye Color

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Kérastase Elixir Ultime Solid Serum

This frizz-fighting serum is solid in the jar but melts into a hydrating oil serum in your hand. Bonus: It happens to be totally spill-proof.

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