Brilliant Hair Products, Beautiful Packaging
When one of the beauty world’s elite hair titans launches a line of products, his fans expect rich, sophisticated packaging, reflecting the luxury experience created over the course of his career. But when three of the industry’s top coiffeurs link up— Garren, Howard McLaren, and Thom Priano—they created something entirely unexpected with R&Co (short for Rogue and Company).
To get it out of the way, R&Co products work—very well. They’re free of everything anyone’s ever told you to avoid including parabens, sulfates, petroleum, and even gluten. But it’s the packaging making editors and customers positively giddy. “We created the products first and that’s where the packaging came from,” says Amanda Wall, the brand’s creative director. “Howard and I worked together on thinking of cool names for products that weren’t luxury, words that didn’t mean anything.”
“One of the genius things Amanda did,” says McLaren, “is work with stock packaging which allowed us to pour money into the ingredients and the images.”
They shot most of the images themselves, starting with Death Valley (the dry shampoo), photographed in the place from which it takes its name. “I wanted something that I would buy based on the packaging,” says Wall. “It’s like when I go grocery shopping, I get excited about the way things look!” Mission accomplished.
