The Focus Group

  • NewsJennifer Gerson Uffalussy

    This Woman Let A Group of Strangers ‘Focus Group’ Her Body

    I grew up thinking that if you’re pretty, everything must be so great.” Which is what led Benincasa to come up with “the most frightening and exhilarating idea I can imagine doing with my own body” in the form of her Kickstarter-funded short film, The Focus Group. So I thought, what if a woman submitted her body to a focus group.” Related: The First Time I Was Called “Fat” In other words, as Benincasa puts it, “What if you took all the voices in your head telling you that you are too fat or too