S.w. Basics

  • NewsNoël Duan

    Turmeric is a Breakthrough Beauty Superfood

    Turmeric, a member of the ginger family, has powerful beauty and health benefits. (Photo: Getty Images)

  • NewsAlexandra Perron

    S.W. Basics Launches Natural DIY Skincare Essentials

    With limited regulations and an “all-natural” label slapped on just about every jar of face cream these days, it’s hard to know what really fits the definition, but S.W. Basics is one brand that makes the cut. Adina Grigore first started the Brooklyn-based skin care line to deal with her own sensitive skin and it quickly gained a cult-like following. The premise of the line was simple: all the products are made with five ingredients or less. In February 2015, Grigore released Skin Cleanse, a