mascara

14 Melt-Proof Makeup Products to Wear This Summer

From water-based foundations to lip color that lasts, here are 14 beauty products that can stand up to summer — no sweat.

These Are the Bestselling Mascaras at Target

pu Mascaras are a dime a dozen these days, so how do you find the best one? Reviews, reviews, reviews.

I Tried Dior's New Squeezable Mascara and, Whoa, It Gave Me Lashes

I find myself zoning out as I'm applying my makeup, just playing with the tube.

L’Oréal’s New Celebrity-Filled Campaign Celebrates Diversity and Inclusiveness

L’Oréal’s new campaign for its Voluminous Mascara line features accomplished, iconic, diverse, gorgeous women.

13 Truly Waterproof Mascaras

Your Old Mascara Wands Can Help Save Orphaned Animals — Here's How

The next time you polish off a tube of mascara (or, as is more likely, it dries up after you’ve stretched out its use long past the three-month expiration date), don’t be so quick to chuck the empty packaging into the recycling bin. Appalachian Wildlife Refuge, a 501(c)(3) non-profit that helps to rehabilitate injured and orphaned wildlife in Western North Carolina, has a much better idea for what to do with those discarded mascara wands — and no, it does not involve using them to groom your brows. Inspired by her own cleaned-out makeup drawer, the foundation’s co-founder, Savanna Trantham, shared to Facebook that the refuge uses them to help clean the fur of animals (on the smaller side, we assume) they’ve rescued.

Old Mascara Wands Can Help Animals In Need

The Appalachian Wildlife Refuge in North Carolina recently shared that old mascara wands can help animals in need, and the feedback has been amazing.

Fashion Week Trend Alert: Babydoll Lashes

New York Fashion Week is in full swing, and on the Fall 2017 runways we are noticing modern takes on bold beauty looks from the pasts. An eye-opening trend that’s already blowing up: babydoll lashes. This lash style is reminiscent of the the fabulous flutters rocked by ’60s style icons such as legendary singer Diana Ross and supermodel Twiggy.

A Peptide-Enriched Mascara That Helps Your Lash Extensions Last Longer

If you've become a slave to lash extensions—we totally understand why as their volumizing and lengthening benefits are like no other—than you’ll want to listen up. Rumor has it there’s a peptide-enhanced mascara that can do wonders for lash extensions and make them last longer than normal. We all know that one of the downsides to wearing lash extensions is the constant upkeep that comes along with them. About every three weeks you’re back at the salon getting them filled because ...

10 Marvelous Mascaras You Are Missing In Your Life

If you’re anything like the editors at Yahoo Beauty, you can’t keep a really good mascara to yourself. Here are 10 top picks.

Khloé Kardashian’s Favorite Mascara Costs Under $10

The Kardashian sisters share a well-known love for beauty and the finer things in life. In a blog post on her website, Khloé (who always has her makeup done to perfection) revealed her favorite mascara and it’s from your local drugstore. The youngest of the Kardashian clan (not to be confused with the younger Jenners) credits Maybelline’s Volum’ […]

The Best Waterproof Mascara for Dolly Parton

Dolly Parton got teary-eyed accepting her CMA lifetime achievement award. If we were her, we would have worn one of these nine mascaras.

Where Can I Find: Non-Clumpy Mascara, Once and For All?

I recently bought Diorshow because I heard it was the best, but it's really clumpy.

A Brief History of Mascara: A Beauty Staple for 6,000 Years

Since the dawn of time, women have been looking at how to make their eyelashes longer, darker, thicker and, ultimately, more sultry.

Why You Might Want to Consider Trying the Clumpy Lash Look

The next time your mascara clumps, it might not be such a bad thing, according to makeup artist Lucia Pieroni.

Press — Don’t Swipe — Mascara for Eye-Opening Lashes

You can stop swiping layers upon layers of mascara to the full lengths of your lashes, according to Gato, lead makeup artist for Naeem Khan’s Spring 2017 show at New York Fashion Week. Instead, go for the root.

Little Boy Denies Putting on Sister’s Makeup in Hilarious Video

A 3-year-old boy was caught redhanded putting on his big sister's makeup, and his response is adorable.

The Crazy New World of Mascara Brushes, Explained

Mascara brushes have had quite the transformation in recent years. Our standard spoolie covered in black pigment is no longer the regular go-to.

MAC Just Launched a Mascara to Put Your Lash Curler Out of Business

Before you start rolling your eyes at the thought of another curling mascara that leaves your lashes straighter than before you touched them, let me explain.

The Perfect Mascaras for Every Lash Type

You'll be pressed to find a harder working makeup product than your tube of mascara. While swiping on mascara may take less time than you spend scrolling through your various feeds, finding the right formula for your own lashes is a little more time consuming. To help you put your best eyelashes forward, we're put together a guide on what you should look for when choosing a mascara based on your lash needs.

This Product Is the Answer to an Eyeliner and Mascara in One

There is a whole long list of things I CAN’T do and tightlining hits sort of close to the top.

NYFW Tip Alert: How to Create Sexy, Wet-Look Lashes

Mascara has been taking risks lately, from colorful shades to punk rock clumps, but now wet lashes may become the new trend. Why? As Maybelline global makeup artist Yadim explained backstage at Jason Wu, “it’s a simple, easy, beautiful look but there’s a little something to it.”

The Best Mascara For Your Lash Type

Not all lashes are the same and, as such, some mascaras work better or worse depending on lash type.

8 Mascara Problems Solved

Because there are a myriad of mascara mishaps — from clumping, flaking, and smearing, to wimpy or drying formulas — there are also a range of products, brushes, and techniques to address each.

Meet Corinne Foxx, Miss Golden Globe

Makeup artist Monika Blunder adorns model and Miss Golden Globe Corinne Foxx with alluring smoky eyes and voluminous lashes.