Yahoo Lifestyle

The FDA Scrambles to Define the Meaning of ‘Natural’ Food Label

The line has since been changed to “Simply” from “Simply Natural,” but the case illustrates why consumers have been pressing the FDA to reexamine the “natural” label. The term is not regulated by the U.S. Food and Drug Administration, despite years of debate, and surveys show that most consumers have mistaken beliefs about what the “natural” label signifies. Today the FDA announced that it is seeking comments from the public regarding the use of the “natural” label on food products. Specifica