By Sarah Kinonen. Photos: Courtesy of Brand.
Along with its deliciously scented products, there's a lot to love about Lush. For starters, the green beauty brand sources vegan ingredients, doesn't test on animals, and donates to charitable causes around the world. But in case you needed one more reason to load up your virtual cart with Lush goodies, the packing material the company ships your loot in is also good for you. Like, good enough to eat. Say whaaat?
When the U.K. brand, which is a big advocate for sustainability, has outgoing orders that need delivering, instead of packing up the boxes with regular 'ol non-biodegradable-stay-on-the-earth-for-millenia packing peanuts or bubble wrap, employees stuff the crates with — get this — edible packing peanuts, according to HelloGiggles.
The snack-size peanuts, which, yes, you can literally take a bite out of, are made of vegetable starch and have a consistency similar to Cheetos (sans cheese powder, naturally) — a lighter alternative to the brand's former packing agent: popcorn. Before the starch-based peanut, Lush told HelloGiggles the company was keen on using popcorn to stuff packages, as it was compostable and cost-effective. But it turns out, the Pirate's Booty-esque peanuts use 23 percent less energy than popcorn and produce 7.5 times more material than kernels did.
Edible packing peanuts — who knew? While delicious in name, we have to warn you, Lush doesn't condone the consumption of the packing peanuts on the regular. But once in a while to scare your sister? Totally — just don't get carried away.
This story originally appeared on Allure.
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