Taste Beauty has combined two trends into one with its latest lip balm, “Bye Felicia”. The strawberry-flavored balm isn’t only named after a movie-turned-Twitter meme, it’s also shaped like a flamingo pool float — just like the ones Taylor Swift prefers for her (similarly social media-famous) Fourth of July party. All this millennial-bait goodness is now available at Sephora for $10.
The meme-ified balm was created to “attract the attention of the Millennial and Gen Z customer,” as marketing director Alex Fogelson told WWD. While it’s clear that #ByeFelicia has been co-opted by the Twitterverse, Taste Beauty customers aren’t letting the brand forget that the original Felicia was a character in the 1995 movie Friday. Alongside the cries of “I need this!” and “so cute” are reminders that the “real” character of Felicia was a crackhead.
Commenters are wondering whether any POC were involved — and if they were, if this lip balm would look and sound so cutesy. “Any POC would have told you that Felicia was a crackhead,” one commenter writes. “But why name a lip gloss after a crackhead though ????. Then say #byefelica. That b**** was a crackhead always begging for shit,” another agrees. The caption “Felicia on fleek!” on a video of white hands modeling the balm likely isn’t helping.
Some people may have realized that Bye Felicia doesn’t have much to do with flamingos or lip balm, but therein lies the beauty of a cute lip balm. We have a feeling plenty of fans will be dropping their latte money at Sephora, nonsensical reference or not.
The beauty industry is turning more and more to social media for inspiration. From poop emoji hair tutorials to viral nail art, social media influencers are changing how we get dressed in the morning. 13-year-old JoJo Siwa isn’t old enough to drive, but she’s building a hair accessories empire after starting a hair bow trend on social media. Tarte even turned to its Instagram fans to crowd-source the name for an upcoming palette, a brilliant idea for both its social media engagement and for future product sales. Even beauty bloggers aren’t immune to a good meme — just check out this teeny rendition of Salt Bae on an eyelid.
As for Sephora, the beauty giant is tapping into online trends more and more. Sephora now stocks a Mermaid Hair Care set courtesy of Captain Blankenship, which we can only hope is guaranteed to get your hair vacation-Instagram ready. The Farsáli Unicorn Essence Serum is selling out in stores nationwide. They even sell Too Faced’s Lip Injection Extreme plumper for anyone who follows Kylie Jenner.
With Bye Felicia, Taste and Sephora are tapping directly into a meme to garner attention — and sales. If this does well, we just might end up seeing a Salt Bae palette for fall.
Read more from Yahoo Style + Beauty:
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- Teen Accidentally Buys $733 Worth of Sephora Goods On Her Mom’s Credit Card, Freaks Out