This Sanitary Pad Commercial Is Missing One Crucial Thing
In a new ad for their sanitary napkins - the term your high school sex-ed teacher uses to describe pads - Bodyform did the UNTHINKABLE: They showed blood.
That's right. Because periods are bloody AF, so why not reflect that when advertising menstrual products?
This is a seemingly progressive stance, except for one crucial thing: There is no period blood in the commercial. There's a woman with a sword on horseback with a bloody face, too many close-ups of a dancer's colossally F'ed up feet, and women boxers punching each other in face. But periods? Naaaah.
Yes, the premise of the commercial is that blood shouldn't hold women back. Which is totes true! But TBH, the type of blood that spurts out of your body when you get hit in the face really hard should hold you back more than your period.
I get that the ad is trying to destigmatize the whole blood part of having your period, but not showing actual period blood does the opposite of that.
A for effort, Bodyform.
