Reem Acra Introduces Bridal Selfie Sticks
(Photo: Getty)
By Sarah Lindig
Let’s review: Misha Nonoo presents her Spring 2016 collection via Instagram; Christopher Bailey previews Burberry’s new season in an exclusive Snapchat story; Dolce and Gabbana’s models snapped selfies as they strutted down the runway in Milan.
There is a clear and present shift happening in the fashion world, which is all about appealing to the social media generation. And who better to target than the massive market of brides, all eager to solidify the memory of their painstakingly planned nuptials with promoted hashtags and photos filling up every guest’s Instagram feed?
First Selfie Down The Aisle!! Spread the news! #ReemAcra #ReemAcraBride #BridalCollection #Fall2016 (Photo: Instagram)
Reem Acra is the latest to dial into women’s digital predilections. The designer unveiled her Fall 2016 bridal collection: a lineup of romantic silhouettes, embellished with lingerie-inspired lace and 3D floral appliqués. But instead of bouquets, models clutched rhinestone-encrusted, blossom-adorned selfie sticks. Cue the giddy squeals of brides everywhere.
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