Plenty of Rouge: The Lipstick Effect

You probably remember Rhett Butler’s famous words to a shamed Scarlett O’Hara in “Gone With The Wind,” “And plenty of rouge tonight. I want you to look your part.” No longer tainted with the harlot brush per se, red lipstick today is more femme fatale and female empowerment. We’ve rounded up 10 scarlet reds in honor of World Lipstick Day.

The true power of lipstick is ever more present during social and economic crisis with women finding a strong face for fear stricken men, similar to the flux of Chanel lipstick post-9/11 and the Western woman’s front during WWII, “The wartime government understood the full power of the secret weapon women held in their hands – that last, precious scraping of lipstick left in the bottom of the tube.”

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