By Gillian Fuller. Photos: Courtesy of Brand.
If you watched Clueless as a kid, there’s undoubtedly one scene that stuck in your mind: Cher picking out an outfit using her totally cool futuristic digital closet organizer. Back in the ‘90s, we were sure that killer time-saving technology would be a fixture in every closet come the new millennium. Of course, now we know better: getting dressed in the morning is just as hard as it’s ever been. But there are a few companies looking to bring that storied wardrobe to life. Amazon just released the Echo Look, which will help you choose your outfits with the help of human or artificial intelligence, and now, Outdoor Voices wants to bring a similar concept to your activewear wardrobe.
Today, the Austin, Texas-based athleisure company is introducing the OV Kit Shop, a feature on its website that allows shoppers to mix and match pieces to create the perfect sportswear outfit. Reminiscent of Cher’s iconic closet (if Cher had a taste for athletic wear,) the Kit Shop is described as a “rotating virtual closet,” and gives customers the ability to see what specific pieces would look like paired together, and the chance to buy them all at once. So basically, instead of having to roll the dice shopping for your perfect gym (or Sunday afternoon grocery shopping) outfit, you can see how everything will look together before you click that checkout button.
The closet is organized into three categories: rec, for athletics-inspired street wear; tech, for high-tech sportswear offerings; and sweat, for low-impact activewear. Each full “kit,” or outfit, starts at $100. Shoppers can pick from eight different fabrics — including nylon mesh, jersey, and even sustainable poly — to totally customize their ensemble from a total of 60 different outfit combinations in several cuts, styles and colors (the sports bras are especially cute).
Of course, if you don’t want a full kit, each separate is available for purchase on its own. But considering that some of the single pieces Outdoor Voices offers cost nearly as much as when you buy them together, we're thinking the kits are a pretty sweet deal.
Still, with tops, bottoms, sports bras, leggings, and even jackets available in pretty much every color under the rainbow (including a gorgeous on-trend “pebbled rose” shade), there’s pretty much something for everyone — even if your idea of exercise is walking to the fridge for a refill on your nightly rosé (no shame!).
The OV Kit Shop launches today, so head on over to Outdoor Voices to check out the Cluless-inspired sportswear closet of your dreams. Cher would be like, so totally proud.
This story originally appeared on Allure.
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