Marvel Comics experienced declining sales in 2016, a trend concerning for the entire industry. David Gabriel, a VP of Sales at Marvel, gave an interview about the slump wherein he proposed that Marvel’s recent attempts to diversify its storytelling and put more female characters front and center might be at fault for the downturn. Suggesting consumer disinterest in these efforts, he said:
What we heard was that people didn’t want any more diversity. They didn’t want female characters out there. That’s what we heard, whether we believe that or not. I don’t know that that’s really true, but that’s what we saw in sales.
We saw the sales of any character that was diverse, any character that was new, our female characters, anything that was not a core Marvel character, people were turning their nose up against. That was difficult for us because we had a lot of fresh, new, exciting ideas that we were trying to get out and nothing new really worked.
- Amber Heard Sues Over Body Double’s Explicit Sex Scenes
- All the Things Women Are Doing Wrong
- The Argument for Dresses This Spring
- Bobbi Brown on Why She Really Left Her Brand and Resisted Making a Contour Palette, and Her Next Moves
- Aubrey Plaza Is Currently Serving Up the Most Terrifying Performance on TV