This Makeup Challenge Is Putting Unknown Beauty Brands on the Map

Natalie Lukaitis
xoVain

It's the BOMB. No, but actually...

In an industry where many black women still find it hard to discover brands that can cater for them, it’s exciting to see individuals appealing to the masses to share their knowledge on little-known black owned beauty brands. Enter the B.O.M.B Challenge, created by YouTube vloggers Alissa Ashley and Alyssa Forever.

Recently, they teamed up to encourage vloggers and the wider beauty community to bring more awareness to niche black-owned cosmetics brands by tagging YouTubers in their video. And the B.O.M.B (an acronym for Black Owned Makeup Brands) Challenge was born.

And it’s been accepted by more than a few vloggers in a short amount of time.

One of whom is beauty expert, Jackie Aina. She recently took the challenge, letting her almost 900,000 followers in on the meaning behind B.O.M.B, before clarifying that although the purpose of the B.O.M.B movement is to share each other’s knowledge about black-owned makeup lines, it’s far from exclusive. ‘If you can slather 100 different highlighters on your face, I don’t see how far-fetched it is to ask someone who is not black to support black-owned beauty brands,’ she told her followers.

Writing in the caption for her video, she said:

‘Hi guys! This makeup tutorial is a glamorous summer look using all Black Owned Beauty and Makeup Brands.

I challenge all of YOU (especially those of you who are not black!) to try some new products are support MORE black and minority owned businesses! There are a LOT of black-owned brands who are AMAZING and are often over looked and overshadowed by bigger brands who don’t even cater to us as much as they should!

The same applies to black YouTubers! I challenge you to subscribe to someone new this week! Not out of guilt! But find someone who has the same interests as you but may not necessarily look like you and support them!’

Heres hoping the B.O.M.B challenge will go viral and encourage makeup-lovers of all races to step outside of their comfort zone.

This story was originally seen on Marieclaire.co.uk: This Makeup Challenge is Putting Unknown Beauty Brands on the Map

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