By Sarah Kinonen. Photos: Courtesy of Instagram.
Last week we reported that Ulta Beauty has begun stocking its shelves with M.A.C. cult classics (hi, Ruby Woo), and now, to celebrate the retailer's inclusion of the cosmetics brand, Ulta is kicking off the partnership with a (not so) secret flash sale. Exciting, right?
While there aren't too many details on the shopping event, happening today, here's what we know so far: On Sunday evening, Ulta tapped beauty vlogger Laura Lee to make a major announcement on Instagram. In the short clip, Lee announced that at noon (CST) today, she will be going live on the social media platform to release the name of one M.A.C. product, which will be majorly discounted — we're talking a whopping 50 percent off — for shoppers.
The catch? No one knows which M.A.C. product is up for grabs at half off. But based on Lee's announcement video, in which she shared her three top picks from the brand (coincidence? We think not), we've now got three really good guesses. There's the ultra-hydrating M.A.C. Prep + Prime Fix facial mist ($24), the concealing M.A.C. Pro Longwear Paint Pot ($22), and the lacquer-like M.A.C. Clear Lipglass ($16). Of course, Ulta could totally flip the script and not offer any of Lee's faves in the sale, too, but it seems unlikely.
In the meantime, you'll just have to patiently wait to tune in before getting your shop on at noon (CST) today. And if you happen to miss out, just remember that you're only days away from the entire M.A.C. collection going on sale, as the M.A.C. for Ulta products will be available beginning May 7 on ulta.com.
This story originally appeared on Allure.
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