By Sarah Kinonen. Photos: Hannah Choi/Allure.
Although the Seattle-based beauty company originally got its start back in 2007 with bright batches of nail polish, Julep has quickly risen up the industry ladder, expanding its line to incorporate a wide variety of products, including color cosmetics, Korean beauty-inspired skin care, and even adorable TSA-friendly makeup bags. And now, the brand, founded by Jane Park, is wading into the unknown waters of complexion perfectors.
Julep isn't into just any old full-face coverage. Park and the rest of the Julep gang took their sweet time with the latest line — which includes primers, cushion concealers, and finishing powders — taking more than a year and a half to finalize the formulations. "Launching complexion was a tall order for us at Julep," Park told Allure. "I wanted a shade range that covered all women, including all undertones, I wanted it to cover my moles and hyperpigmentation, but not look and feel like the dated wall-to-wall coverage. I wanted it to be buildable and self-blending."
In full, the line is comprised of two Blank Canvas Treatment Primers ($28) — in both mattifying and illuminating formulas — each blended with fruit extracts to nourish skin as it smooths before makeup. While the mattifying primer dries down to fill in creaks and crevices pre-foundation, the illuminating formula is blended with light-diffusing pearls to give skin a barely-there sheen in just the right light. My personal fave? Hands down, the matte option. As someone with slick, oily skin, come 3 o'clock, I'm always looking for new and improved ways to sop up my extra sebum (gross, I know).
But let's get to my other favorite of the bunch: The Cushion Complexion 5-in-1 Skin Perfector with Turmeric ($30), which comes in a whopping 18 (!) shades. This thin tube of creamy goodness has a fun twist-top, cushion-head applicator (perfect for nuzzling deep into every nook and cranny), and doles out crazy-good, buildable coverage. Like its name suggests, the formula is made with turmeric extract to brighten, camellia seed oil to nourish, and soft-focus powders to conceal lines, similar to the matte primer, without leaving behind that telltale cake-y concealer finish. On my first day of testing, I found it covered everything from underlying redness to the dark circles my regular concealer would often miss without using a brush to fine-tune.
Lastly, there's the Insta - Filter Invisible Finishing Powder ($28). It's a white-in-color translucent finishing powder that's said to be universally flattering, giving skin a velvety matte, filter-like finish in just a few swipes, thanks to a blend of silicones. Again, this one I tried around mid-afternoon when I was feeling extra oily, and happily, it sopped-up everything — the slicks on my cheeks, sides of my nose, the gleam on my forehead, the shine on my chin — without leaving behind a powdery trail.
If it sounds too good to be true, well, Park has a cheeky response to that, too. She'd be the first to tell you these three new products don't actually do everything. "I also wanted [them] to go fast on the highway and do my laundry...so I got almost everything I wanted..." Mark your iCals: Julep's complexion collection officially launches on ulta.com on May 1.
This story originally appeared on Allure.
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