How to Copy Kim Kardashian West’s VMA Glow

Kim Kardashian West rocked a dewy look on the VMA's. (Photo by Dimitrios Kambouris/WireImage)
Kim Kardashian West rocked a dewy look on the VMAs. (Photo by Dimitrios Kambouris/WireImage)

After crowd-sourcing her hair color and dress for the MTV Video Music Awards via social media, Kim Kardashian didn’t leave her makeup up for debate or discussion. The reality star worked with makeup artist Mario Dedivanovic, and used Laura Mercier products to create her dewy look.

Dedivanovic shared via email that he “wanted Kim to look like a Greek Goddess, with a dewy complexion and a natural glow.”


To prep, he used Laura Mercier Infusion de Rose Nourishing Cream to give her skin a soft, moisturized base.

To achieve the natural look, Dedivanovic applied Laura Mercier Candleglow Soft Luminous Foundation in Maple to even out Kim’s complexion and give her a “lit from within” glow, and then dusted Laura Mercer Translucent Loose Setting Powder all over her t-zone.

He contoured Kim’s hairline, nose, and cheekbones using Laura Mercier Matte Radiance Baked Powder in Bronze-03 to give her skin a sun-kissed radiance, and gave her cheeks a summery, peach flush, dusting them with Laura Mercier Second Skin Cheek Colour in Peach Whisper.

For the face:

Dedivanovic applied Laura Mercier Face Illuminator Powder in Addiction to the inner corners of Kim’s eyes and on her cupid’s bow to brighten her complexion. He dusted Laura Mercier Face Illuminator Powder in Devotion along her cheeks to highlight her cheekbones, then gave her a warm glow all over using Laura Mercier Face Illuminator Powder in both Addiction and Devotion on her chest, collarbone, and legs.

For the finishing touch, Dedivanovic spritzed Kim’s complexion with Tatcha Luminous Dewy Skin Mist, to add a fresh gleam to her skin.

For the eyes:

To create sultry, bronze eyes, Dedivanovic lightly swept Laura Mercier Caviar Stick Eye Colour in Sand Glow across the lid. He then applied the Copper shade from the Laura Mercier Eye Art Caviar Colour-Inspired Palette on the outer corners of the eye and across the lower lash line to make her eyes pop.To create a bold brow, Dedivanovic applied Laura Mercier Brow Dimension Fiber Infused Colour Gel in Brunette to the outer corners of her brows, using a mascara wand to create more drama and apply a thicker layer of product. He then colored the middle of the brows with gel, using light strokes to create a softer look.

Finally, the lips:

Dedivanovic shared that he lined Kardashian West’s lips with Laura Mercier Lip Pencil in Hazelnut Tea (wait, what about a Kylie Lip Kit?) to keep the lips looking soft and natural, finishing the look with Laura Mercier Velour Lovers Lip Colour in Sensual to give her a perfect nude pout.

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