Jessica Alba’s Honest Company Launches Hair Care Products Too

Jessica Alba is a woman on a mission: to help women look and feel their best by way of beauty products that don’t rely on harmful, shady ingredients. Her latest endeavor? Hair.

The Honest Company’s beauty offshoot Honest Beauty launched its hair care line on Monday on Ulta.com and in Ulta stores as well as HonestBeauty.com.

Honest Beauty Haircare promises to “provide effortless and essential salon quality products to help keep your hair healthy and happy.”

Of course, it wouldn’t be the Honest Company if the products weren’t made from natural ingredients. Think coconut juice, white tea, and algae.

The line of products is broken down into three categories — hydrate, restore, and style — and features shampoos, conditioners, masques, sprays, and serums that will give your hair a Jessica Alba–esque glow. And who could resist that?

“I do the sea-salt spray at the root, and I use conditioning milk at the ends. Then I scrunch. Right before it’s completely dry, I’ll mist with the oil. It’s awesome. We have a hair oil that’s like a mist,” Alba told Allure in March of how she utilizes her own hair products, which she tested out at the Dior show at Paris Fashion Week and for the Vanity Fair Oscar party. “It held the whole time. They really work, they really hold, and they smell amazing.”

Of course, she’s biased, but we’ll try anything to get her luscious waves and creamy caramel-color shine.

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