Eva Mendes is the Newest Face of Estée Lauder
Actress and new mother (she has a daughter with actor Ryan Gosling) Eva Mendes is the newest celeb face to join the Estée Lauder family, as a representative of the brand’s New Dimension skincare collection. Her campaign will appear in the fall of 2015 for digital, TV, and print.
“Since my teenage years, I have always admired Estée Lauder, the woman and the brand,” said Mendes. “I’m excited to represent New Dimension skincare because I can relate personally to what it stands for—the power we have as women to take control and transform our own beauty.”
The skincare collection includes the New Dimension Shape + Fill Expert Serum and New Dimension Expert Liquid Tape, which aim to empower women to transform their appearance and define the look of contours.
“I’m thrilled to welcome Eva to the Estée Lauder family to represent New Dimension skincare,” said Jane Hertzmark Hudis, Global Brand President, Estée Lauder. “As an actress, businesswoman and now a mother, Eva understands the power of transformation that is at the heart of our new approach to beauty. Eva’s warmth and approachability will help us share this incredible story with women around the world.”
Mendes recently took on a new role as the creative director and face of Circa, an affordable new makeup line available at Walgreens, so you can prepare to see a whole lot of the actress at drugstores and department stores in the coming months.
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