By Sarah Kinonen. Photos: Hannah Choi/Allure, Courtesy of Brand.
We dare you to name a better platform than Pinterest to visually track every beauty trend in one place. No matter what you're searching for — whether it's bridal inspiration, highlighters to get you glowing, or no-heat hairstyles — there's most likely board brimming with ideas. And while most trending Pins seem to be quite obvious (i.e. florals for spring), sometimes, the latest rising topic is totally unexpected. Case in point: the most popular nail polish on Pinterest right now.
Turns out, the top-tiered mani hue of choice on Pinterest isn't bright, sunshine-y, or floral for the season. I'd say it's actually quite the opposite. World, meet Pinterest's most popular nail color of 2017: Essie's "Topless & Barefoot," a close resemblance to every bride's go-to nude shade, "Ballet Slippers."
According to Essie, the color in question, which is a soft beige-y pink (again, not far off from its pink-y nude cousin "Ballet Slippers"), has risen in search by a whopping 796 percent. Now, we can't confirm the accuracy of this number as of press time, but we will say after doing a quick search on the social media site ourselves, we found dozens — OK, fine, hundreds — of colorful, intricate iterations of the milky pink shade. So, yeah, call us convinced — it's obvious the people of the Internet love this nail color. And we bet brides will, too. After all, wedding season has only just begun.
This story originally appeared on Allure.
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