Did Kylie Jenner’s Makeup Brand Copy This Makeup Artist’s Work?

Jihan Forbes
Associate Editor
Yahoo Style
Kylie Jenner
Kylie Jenner’s makeup brand is being accused of copying a makeup artist’s work. (Photo: Splash News)

A makeup artist is accusing Kylie Jenner of ripping off her work — again. Jenner, who is promoting the holiday collection of her cosmetics brand, posted a promo image of a woman covering her eyes, her fingers dipped in gold creme eyeshadow. The woman’s lips are painted in an ombré of three lip colors from Jenner’s range.


Vlada Haggerty peeped the image and thought it bore a striking resemblance to some of her past work. The makeup artist posted a side-by-side comparison of her photo alongside Kylie’s. Haggerty’s image also shows a woman covering her eyes, her fingers dipped in a paler gold hue. The woman is also rocking an ombré lip, but this version is glossy and darker in the middle and gets lighter toward the outer edges. “Really @kyliecosmetics? Haven’t you gotten enough ‘inspiration’ from me already,” Haggerty captioned the image, mentioning that she shot the image months before.


This isn’t the first time Haggerty has accused Jenner of jacking her swag. Last year, Jenner posted a picture of the makeup artist’s work to her brand’s Instagram account without any credit. The four-paneled photo showed lips painted in a rose-gold metallic color, that drips down further in each image. The picture made some people assume the color on the model’s lips was a new one from Kylie’s line.


We reached out to both Haggerty and Kylie Cosmetics for comment and will update this post when we hear from them.

UPDATE: Photographer Julia Kuzmenko, who worked on the shoot with Haggerty posted a statement to her blog to address the issue, mentioning that she and Haggerty often collaborate together on projects like these. “The sole purpose of our non-commercial shoots is to practice our craft, explore our creativity and hopefully add new beautiful work to our portfolio, which will help us win new clients and get new work,” she wrote. Apparently, the image was part of a “see no evil, hear no evil, speak no evil” series, and she posted the photo in question to her Instagram account on September 23rd. “The following post was an Anastasia Beverly Hills image that I retouched for the company. I tagged the team who created that image, including the photographer Marcelo Cantu,” Kuzmenko explained. Cantu was also responsible for shooting Kylie’s holiday campaign.

On Saturday night, Vlada sent me a link to the new images posted by @kyliecosmetics. This campaign was shot by the very same photographer whom I tagged a couple of times in the past couple of months when reposting my retouching work for Anastasia Beverly Hills.” 

Vlada Haggerty told Yahoo Beauty via e-mail that she nor Kuzmenko have been contacted by anyone at Kylie Cosmetics. “I suppose things like this continue to happen to independent artists because most people don’t consider copyright infringement a real problem, especially on social media,” she wrote. “The general public simply don’t know how much hard work it takes to be a creative professional in this super competitive industry – how the copyright law works and what the consequences of its violation are – let alone how it feels to be walked all over with complete disregard to ethics and law by a big brand like this.”

“We are seeking legal advice on the matter.”

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