CoverGirl’s Newest Model, Nura Afia, Wears a Hijab: ‘It Feels So Surreal’
Until recently, seeing a male in a beauty campaign or a woman wearing a hijab in a television commercial was so rare as to be hard to imagine. But just a month after breaking boundaries by announcing the addition of their first male ambassador, James Charles, to their roster, CoverGirl is continuing to diversify the world of beauty: This time, with Nura Afia, who wears a hijab in the brand’s newest commercial for their So Lashy Mascara.
“I’m so excited to be a part of CoverGirl’s new campaign,” Afia said in a statement. “It feels so surreal. Honestly, growing up and being insecure about wearing the hijab I never thought I would see Muslim women represented on such a large scale. It means the world to me and I’m so honored to be a part of this campaign with CoverGirl.”
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Afia poses alongside Charles, Katy Perry, Sofia Vergara and more in CoverGirl’s new TV commercial, which will air on November 14th. And while she’s the first to wear a hijab in the brand’s commercials, she’s thrilled to be joining an already diverse group of existing celebrity ambassadors.
“It’s important that beauty brands like CoverGirl cast a diverse range of people for their campaigns,” Afia adds. “CoverGirl is known for casting huge boundary breakers like Queen Latifah, Katy Perry, Janelle Monae, and Ellen DeGeneres. I couldn’t be happier, I love CoverGirl as a brand and everything they stand for — they really believe in beauty for all.”
What do you think of their latest addition? Sound off below!
