YB Loves: A Luxurious New Drugstore Mascara
Each day the editors of Yahoo Beauty are sharing one noteworthy product we feel should be on your radar. From the latest and greatest items that land on our desks to indie products with a cool backstory to the old standbys that have earned a permanent place on our vanities, trust us: you’ll want to check them out.
Anyone who’s a fan of no-makeup makeup can tell you: Mascara can make or break the look. Choose the wrong formula and your lashes will appear more evening out than barely-there, thus ruining the is-she-or-isn’t-she allure of semi-natural makeup. With that in mind, COVERGIRL Full Lash Bloom Mascara ($8) is about to become a staple for low-key looks.
The newest mascara to join the COVERGIRL family thoroughly coats lashes without leaving them stiff or spider-like. The secret lies in a beeswax-infused formula that’s more mousse-like than that of your typical mascara. Your lashes will look and feel just as soft as they do in their natural state—guaranteed. The wand, which features flexible bristles of varying lengths, adds to the effect by separating lashes to create volume and lift. Looks like your everyday mascara just got some competition.
Related:
Everything You Never Knew About Mascara
