Check Out Gillette Venus’ Empowering New Campaign

Feminist icon Gloria Steinem famously remarked, “Women are always saying, ‘We can do anything that men can do.’ But men should be saying, ‘We can do anything that women can do.’” The newest Gillette Venus video (with the revamped iconic “She’s Got It” song) carries through these sentiments, asking women to defy labels. In a survey conducted by Wakefield Research for Gillette Venus, nearly half of women (47%) said that labels have had a negative effect on their lives.

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Instead of getting boxed into believing we are just one thing, join the #UseYourAnd campaign to embrace your multidimensionality—and, yes, even contradictions: You can be pretty and smart. You can be ambitious and compassionate. You can be courageous and scared. Or you don’t have to be any of that— it’s up to you.

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Check out the inspiring video, share your story on social media tagged with #UseYourAnd. As they say in the video, “You are warmth and wisdom and grace and guts. No ‘ifs’ or ‘buts.’ Just ‘ands.’”