Marc Jacobs’s spring 2014 runway show featured grass, choppy haircuts, and the voice of Jessica Lange. Five months later, the 65-year-old Lange was named the first ever face of Jacobs’s new line of color cosmetics. That same week, Nars announced their new face, 68-year-old Charlotte Rampling. The English actress’s ad, featuring a black-and-white portrait shot by Francois Nars, debuted on Friday. Rampling has starred in high fashion campaigns—Missoni, Marc Jacobs—but this is her first beauty contract, and the latest in a string of images featuring markedly older women. Let’s avoid calling it a trend in the hopes that this mindset is here to stay.
And with supermodels continuing to reign well into their ‘40s—see 45-year-old Christy Turlington’s latest Calvin Klein ads, or Stephanie Seymour, Claudia Schiffer, and Cindy Crawford’s killer Harper’s Bazaarshoot—it looks like fashion’s on the right track, too. Click through for 10 women making aging look as joyous as it should be.