'Easy to Park' Car for Women With Eyeliner Headlights Called Sexist

Spanish car manufacturer SEAT and lifestyle publication Cosmopolitan UK have launched a brand-new car for women. The car comes in Violetto and Candy White, with headlights that have an “‘eyeliner’ shape, emphasized in the same way makeup emphasizes the eye,” and a “jeweled, bicolor rim design.”

The SEAT Mii features an “exclusive design and thoughtful feminine touches,” such as a handbag hook, and will be available in the UK in early 2017 for upwards of $11,000.

Bonus: It’s “easy to park.”

According to SEAT, Cosmo’s readers want an aesthetically pleasing car with personality, but many women on Twitter were admittedly outraged by what they called the inherent sexism of assuming women care more about “impromptu karaoke performances, last-minute wardrobe changes, [and] dramatic gossip sessions,” than basic safety or technological features.

There’s even a petition out on Change.org against the car.

This isn’t the first time the auto industry has been accused of sexism.

Remember when a shopping mall in northeastern China created 10 pink, extra-wide parking spots for women only? And In Seoul, South Korea, nearly 5,000 parking spaces near entrances of malls and other buildings were painted pink in 2009. They were designed to minimize the distance from cars to shopping for women wearing high heels.

A few months ago, Fiat came under fire for distributing a car manual in Argentina that described women as “co-pilots” and men as “alpha males” and said things like “If a lady’s skirt is too short, we recommend that she travel in the back seat to keep our concentration.” They eventually withdrew the manual, because — surprise, surprise — it made people angry.

This also isn’t the first time SEAT has produced a car specifically for women. In a collaboration with Spanish retailer Mango, it created the SEAT Mii by Mango, which helps ladies “enjoy every minute of city living” by “combining stylish looks, frugal fuel consumption, and the latest technology.”

In response to the backlash, SEAT has released a statement clarifying this wasn’t meant to appeal to all women.

“Mii by Cosmopolitan is not a car intended entirely for a female audience.” Apparently the car is a response to “a very specific target — the Cosmo reader — and in no way to women as a whole.” Even so, just because a woman likes Cosmopolitan UK and makeup doesn’t mean she wants her car to reflect those tastes.

“We regret any misunderstandings that may have emerged,” SEAT said.

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