When thinking of the Balmain army, It girls Gigi Hadid, Adriana Lima and the entire Kardashian-Jenner clan come to mind. Creative director Olivier Rousteing is known for dressing fashion’s most popular figures in statement-making structured and embellished pieces. While the French house has stepped into the beauty world in terms of haircare, it was announced today that makeup will be its newest territory.
Balmain and L’Oréal Paris are teaming up for a limited-edition lipstick collection that’s set to hit shelves of your local drugstore. Twelve shades will be unveiled just ahead of Paris Fashion Week in September. The way makeup brands roll out new products these days, it’s possible our favorite It girls have been secretly wearing the hues for months (or will be soon). Olivier posted a teaser clip and photos on Instagram, and we can see reds, pinks, purples and more, all of which we’ll undoubtedly be adding to our makeup bags this fall. Another plus? We officially have a way to score some Balmain without spending a ton of money.