16 Surprising Beauty Buys You Can Find At Target
By Taylor Bryant
Our love for the super-store Target cannot be summed up in a few paragraphs (although, this gif does a pretty good job encompassing all of our feelings). We’ve spent many weekends aimlessly walking up and down the aisles, debating whether we really need those throw pillows, that newly on-sale candle, or that skirt from the latest designer collaboration.
Simply put: The big-box store has an impressive plethora of products to choose from, and if you’ve taken a trip to one recently, you probably noticed that it’s slowly but surely becoming a beauty mecca, too.
Target’s natural hair-care selection has grown significantly over the years, and they’ve added well-known brands from as far as Paris and as close as Brooklyn. But, these new additions might have flown under the radar if you weren’t on the lookout for them. Ahead, we’ve rounded up the best beauty buys from Tarjay — so pick up one of those big, red carts and shop away to your heart’s delight.
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This cream from Brooklyn-based brand S.W. Basics includes three (and, only three) of the most moisturizing ingredients out there: shea butter, coconut oil, and olive oil. It’s guaranteed to nourish and deeply absorb into even the thirstiest of skin. And, judging from the cruel winter most of the U.S. is having, we could all benefit from a jar — or two.
S.W. Basics Cream, $32, available at Target.
With the surprising number of big-name, natural hair products Target carries — SheaMoisture, Carol’s Daughter, and Miss Jessie’s, to name a few — Curls is one you might not gravitate to right away. But, you should. The brand is not only effective in warding off frizz, but seriously budget-friendly. You can use its Crème Brule for coil definition, along with adding much-needed moisture for the textured-haired girls out there.
CURLS Creme Brule, $10.99, available at Target.
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Lydia Mondavi’s 29 was inspired by the beauty of California’s Napa Valley, and consequently our favorite drink to indulge in — wine. Its Secret of the Vine Serum Extract helps fight signs of aging and enrich the skin with antioxidant grape seed, and olive and algae extracts.
29 by Lydia Mondavi Secret of the Vine Serum Extract, $24, available at Target.
We’ve waxed poetic about Laneige’s BB Cushion on many occasions. But, let us drill it into your heads once more: It’s damn good. It doesn’t come in the widest range of shades (just light, medium, and dark), but the coverage is ideal for those looking for a lighter, more natural look.
Don’t stop at the BB cushions, though. Target also carries a good number of skin-care products from the sister brand of the oh-so-popular AmorePacific. And, it’s one of the few brick-and-mortar spots where you can find these Korean goodies, so may we suggest stocking up in bulk during your next trip?
Laneige BB Cushion, $34, available at Target.
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A cult classic among beauty lovers and insiders alike, this popular French product has all the hype surrounding it for a reason. Its acne-fighting formula helps ward off blemishes, reduce scars, and make pores appear smaller.
La Roche-Posay Effaclar Duo Dual Action Acne Treatment, $25.99, available at Target.
One of Target’s new natural hair-care additions, this two-in-one shampoo and body wash contains carcinogenic-free ingredients that you can safely use on your head and body.
Attitude 2 in 1 Shampoo and Body Wash, $10, available March 1 at Target.
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Many will probably be surprised to learn that Target stocks such a cult-classic favorite as Weleda’s Skin Food. But, believe it people. You can scoop up the moisturizing cream online alongside that coffee maker you’ve been on the fence about.
Weleda Skin Food, $13.59, available at Target.
This lightweight, fast-absorbing plumping cream is another Asian beauty import worth investing in. The high concentration of hyaluronic acid helps penetrate the skin while providing it with bounce and youthfulness.
Hada Labo Skin Plumping Gel Cream and Perfecting Serum, $18.99, available at Target.
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This pure argan oil is a multi-use product (for hair, face, body, or all of the above) that’s high on our must-haves list. It’s rich in vitamin E, proteins, and essential fatty acids, and hydrates without clogging pores.
Acure Organics Argan Oil 100% USDA Organic Moroccan, $12.99, available at Target.
This London-based brand is not only extremely popular across the pond and in the States, but all of its products have skin-care benefits, which we can completely get down with. This concealer is great for those on-the-go ladies who need an instantly rested look — a fake good night’s sleep, if you will. Now, we’re just waiting for Target to get Pixi’s much-adored toner in stock and we’ll be set.
Pixi Correction Concentrate Brightening Peach, $12, available at Target.
Hopping on the wave of new cleansing conditioners on the market, this new-to-Target product is a shampoo-conditioner hybrid. The coconut oil and shea butter help repair damage, restore strength, and remove dirt.
Renpure Solutions Sweet Pomegranate Conditioner, $6.99, available at Target.
