14 easiest 2013 cars to bargain for
Small Car: Ford Focus
MSRP: $16,200-$24,200. Average Discount: 10.4 percent. The compact car segment is both one of the most popular and most competitive segments in the industry; Ford dealers are slashing their prices to help the otherwise amenable Focus hold its own among the likes of stalwart sellers like the Honda Civic, Chevrolet Cruze and Toyota Corolla.