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Toyota Prius family: A moving bank ledger


When Toyota’s Prius showed up on our shores in 2000, it was a wedge-shaped, hybrid-powered aberration. Now it’s safe to call it a revolution. A dozen years later, four Prii variants crowd the automaker’s showroom floors, while their Hybrid Synergy Drive powerplants have found room under the hoods of many other models in both the Toyota and Lexus line-ups. When judged by first-quarter auto sales, the Prius family is now the globe’s third best-selling nameplate with nearly a quarter-million units sold, according to Automotive News (just behind two traditionally powered super-sellers, Ford Focus and top dog Toyota Corolla).

Toyota Prius V
Toyota Prius V